Video Production

Over 70% of communication is through video. Examples of this would be YouTube videos, movie trailers, and news reports. The process of making videos use to take many people, but now most videos are made by one person. This should not discourage you because the video production industry is growing. There are jobs available in many different places such as broadcasting stations, video production companies, public relation firms, and ad agencies. There is also a very large market for freelance projects as well. Videos play such a large roll in our lives that there will always be a need for people to create these videos, and because of this it is important to understand the basics of video production.

Grad Plan

The grad plan was created to help students be more efficient and know what classes are required for graduation, and to plan them out. A helpful tool to let you know what classes are required is the Degree Audit. It lists what classes you can choose that are required. Another tool to help you graduate faster is the Fast Track system. Once you have over 60 credits you can choose to stay at school year round to be done faster. The cap for credits is roughly 140. If you are a transfer student at least 30 credit hours must be taken at BYUI. Also to be considered a full time student you must take 12 credits and 14 for scholarships.

Thank you Brother Tyler Christenson from the Academic Discovery Center for coming and answering our questions so now we know what it takes to graduate.

Introduction to Advertising

Every one has the desire to create something. It is innate and can not be explained. Everyone is creative so do not fall into the lie of “I can’t do it I’m not creative”.

Good advertisement is created by making memorable and entertaining ads. People in advertisement have to be good story tellers, and you have five seconds to get people hooked.

The different types of advertisements are print ads, brochures, direct mail, websites, outdoor, internet, and social media. These methods are used to persuade individuals to buy certain goods or services.

Thank you Brother Jeff Hochstrasser for teaching about advertising and inspiring us to all create things.

Organizational Communication & Advocacy

Organizational communication focuses on social issues. Groups that use this are politics, non-prophet organizations, along with other agencies and foundations. This type of communication requires you to be able to do research and to analyze policy and make sure it is accurate and the articulation of words is easy to understand.

Some tips are to do the work you find meaningful and to challenge yourself to dream. Also look up internships you want to do and see what skills are required so you can develop those skills.

Thank you Sister Andra Hansen for teaching about organizational communication and advocacy, and inspiring us to do the work we find meaningful.

Public Relations

Public Relations is a planned process to influence public opinion. Every organization has a story it’s PR’s job to find the story and tell it.

Public Relations requires you to be able to do research and gather information, and to be able to publish and provide information. In PR you have to write news releases.

Public Relations is considered more reliable than advertising because it receives a third party endorsement. It promotes the organization at a low cost, but that gives the company less control over what is presented.

One final tip from public relations is to work for a company that you believe in because “you can’t pour perfume on a skunk.”

Thank you Brother Ward Hicks for explaining public relations and for giving solid advice.