Public Relations is a planned process to influence public opinion. Every organization has a story it’s PR’s job to find the story and tell it.
Public Relations requires you to be able to do research and gather information, and to be able to publish and provide information. In PR you have to write news releases.
Public Relations is considered more reliable than advertising because it receives a third party endorsement. It promotes the organization at a low cost, but that gives the company less control over what is presented.
One final tip from public relations is to work for a company that you believe in because “you can’t pour perfume on a skunk.”
Thank you Brother Ward Hicks for explaining public relations and for giving solid advice.