P2 Event Ad


  1. Description: This is a flier used to promote a swim-a-thon to benefit an after school program.
  2. Process: I used Microsoft Word to create this flier. First I looked at my image and decided what a good color scheme would be. Once I figured out my colors I then started making shapes. I knew that I wanted the text not to touch the swim photo so I designed shapes around the image and put my text there.
  3. Message: If you volunteer to swim or donate money the proceeds will go to help an after school program receive money.
  4. Audience: My audience is anyone using the aquatic center.
  5. Color scheme and color names: Analogous: Indigo, Purple, Violet
  6. Top Thing Learned: How the text wrap influences how a shape looks and how it interacts with the page.
  7. Title Font Name & Category: Decorative: Aquatico
  8. Copy Font Name & Category: Sans Serif: Candara
  9. Scanned images used, sources, original sizes, location of scanner used: I used an image from Swim World Magazine. It was a 5×7. I used a my scanner in my apartment which is a Epson XP-310.

P1 Flier


  1. Description: This flyer was created to advertise for a graduate leadership conference.
  2. Process (Programs, Tools, Skills, FOCUS principles): I started with a few sketches. Then I went to InDesign and created a rough draft based of my sketches. I tried to keep my design simple and make use of negative space. I also tried hard to keep things aligned, and that FOCUS principles were used. I had two people critique my draft. Then I went back into InDesign and made some changes and got the final draft you see pictured above.
  3. Message: There is a conference to help students who are graduating build leadership skills.
  4. Audience: Students who are graduating that want to build skills.
  5. Top Thing Learned: The top thing I learned was how InDesign worked.
  6. Title Font Name & Category: Script: Lavanderia
  7. Copy Font Name & Category: Sans Serif: Arial
  8. Links to images used in this project: